Roots Rocks

18 06 2010

So I found out the coolest news yesterday. My fave clothing line in the world has signed two of my fave athletes to their label. I’m talking about Tessa Virtue and Scott Moir signing a four-year deal with Roots Canada. Yay!! As part of the deal Tessa Virtue will design a range of handbags for Roots. They will also do advertising campaigns and public appearances to promote the brand and living a healthy lifestyle. How awesomely cool. Anyway so check out this video of their photo shoot and have a look at their advertising image on Roots Canada. I am so adding items from the Canada Day Collection to my wishlist!

Tessa Virtue and Scott Moir for the Canada Day Collection by Roots

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